Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian2017
Books, Manuscripts
Main title:
Author:
Ryan, Damian, author
Edition:
Fourth edition.
Imprint:
London : KoganPage, 2017.
Collation:
xxxv, 424 pages : illustrations (black and white), maps (black and white) ; 24 cm
Notes:
Previous edition: 2014.Includes index.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780749478438 (pbk)
Dewey class:
658.872
LC class:
HF5415.1265
Language:
English
Subject:
BRN:
1767889